Tuesday, September 28, 2010
McLuhan Reading
The Medium is the Message
The Medium is the Message Response
One of the most interesting, yet obscure, insights that he brought up was focused on the I.Q.s of the British politicians in the 1930s. On page 158, McLuhan is citing to a situation written in a review by C.P. Snow of A.L. Rowse's book Appeasement. Rowse asks "Their I.Q.’s were much higher than usual among political bosses. Why were they such a disaster?" Snow's response to this quandry was, “They would not listen to warnings because they did not wish to hear.” McLuhan synthesis of these two points that "Being anti-Red made it impossible for them to read the message of Hitler." This is a very short paragraph of his work, and had me very confused at the end of reading it. I know he is talking about the cultural bias in I.Q. test and they are not accurate because they are only meant to test people who are visual learners as opposed to the "ear man and the tactile man"(Auditory and Kinesthetic learners). There is also a point where McLuhan claims that literacy is a technology in our society and that it is universally uniform in all levels of government, education, politics, and social life, and doesn't differentiate it self for those outside the norm, which has lead to major problems for people who find themselves on the fringe of the status quo.
This still leaves me with two questions.
1. Is McLuhan inferring that since literacy is a technology/ medium would I.Q. test be its content?
2. Since I.Q. tests are flawed in their execution, should their results be deemed false/ inaccurate, and the test either be eliminated or revamped to be less visual and more balanced to accommodate different learning styles.
McLuhan Reading
The reading was for this week was at best, a heady one. McLuhan has composed an article and idea here that requires a great deal of reflection and pause in order to understand it. The idea that communication and the message contained therein is one that is important to our study of history. These messages (whatever their form) can shape individuals and nations without thought, as they become a symbiotic relationship by which the medium influences how the message is perceived. I find the quoted statement made by General David Sarnoff especially true: “We are too prone to make technological instruments the scapegoats for the sins of those who wield them.” Much of the ‘problems’ that people experience today have tended to be directly related to their use of technology within their lives. Too much technology can detract from the individual’s ability to process and learn from the world around them, and processes like watching the news has people focus too much on the obvious (the content of the broadcast) in order to gain information. This however misses the structural changes that are contained within the story that are both subtle and take time to understand. For historians this makes the process of understanding and conveying historically long ideas and processes difficult, and hard to transmit to others.
McLuhan Reading
Perhaps, I gravitate more to Sarnoff's statement more than to McLuhan's argument because understand fully (or at least fuller than I do McLuhan's), and perhaps I am hyper-cautious to give medium that much emphasis/power. It seems McLuhan is greatly emphasizing the medium, over the people and makes me leery to step in line with him.
Then again, maybe I am missing the boat.
McLuhan Reading
I also found the part about the media battling with each other for supremacy interesting. I have utter disgust at times for media and their tactics with the "if it bleeds it leads" theory, and I always think back to the Ted Kaczynski interview phenomenon where he agreed to give one interview to the highest media bidder. Out of this came ABC, CBS, and NBC excusing all of his acts, claiming he was a freedom fighter, a hero who had been misunderstood, who just needed an interview to tell the world his side of the story. I still have the letters the stations sent to him in jail (enclosed in my History of Terrorism book from last year)which were sad pleas by the networks to boost their ratings, and claim to be that one network who could have that all illusive one interview with the Unabomber.
But overall, I liked how they viewed the message as uniting the Frenchmen together in the Revolution, and Napoleon stating that three hostile newspapers are worse than a thousand bayonets. And there is truth to that, the media has power over alot of people who turn in everyday. And being on the wrong side of the media could potentially ruin someone's life..Look at Richard Jewell.
But the article leaves me wondering...did Shakespeare foresee television? What are his thoughts on 2012?
Wednesday, September 22, 2010
The Message is the Medium
Aside from this aspect and belief, I find this section of his work highly interesting. I specifically found the notion [p.158] that there are two ways of viewing a criminal to be fascinating. The idea that a criminal could be simply a non-conformist who is unable to fit the technological demands of society versus simply belonging to a niche presents an interesting ideological struggle that I would've loved to have seen given more attention. I would be excited to know more of his thoughts on this paradigm.
Furthermore, these 10 pages are heavy and can be a daunting read. The concept itself is a main determinant of this quagmire - differentiating between the medium, the content, and the message and whether or not one is 'in tune' enough to determine the difference. Overall, I am looking forward to discussing this topic next week and reading more about others' views.
Tuesday, September 21, 2010
My Favourite Historian
Fave Historian
My Favourite Historian
My Favourite Historian
Sunday, September 19, 2010
Favourite Historian
I am still drawn towards Terry Copp for now based on the intimate knowledge I have of his work. I have gathered a lot of understanding of propaganda and collective identity formation through his research and have used it to catapult myself into my MRP and love of history as a whole. The primary focus of his work was on the Canadian context; however, the methodology and historiography has been a fruitful resource and one which I will continue to familiarize myself with as I develop my MRP.
Overall, I am not a fan of choosing a favourite of anything as I tend to value a variety of options for their various strengths and as such I reserve the right to amend this selection as we progress through the year... and beyond.
Favouirte Historian?
Favourite Author
I will start the favourite author discussion. My favourite historian/philosopher is either Karl Marx or Edward W. Said. I love Marx' argument about how history is derived by class struggle, and although he is technically a philosopher, his ideas have not been lost on history. I discussed that in class this week, so I will tell of my other favourite historian. I really like Edward Said's trilogy of post-colonial works, especially "Orientalism". I think post-colonial literature is important to understanding how colonialism really operated. It wasn't this "white man's burden" set to "civilize and enlighten" the "barbaric, backwards natives", but was a system of domination and exploitation, along Foucoult lines. And I like his literature because he talks about how brutal colonialism truly was between the Orient and the Occident. It was really unknown before his works came out, but he influenced other great post-colonial writers such as Albert Memmi or Franz Fanon.
Jordan